Well-crafted reassurance and comfort in a time of great upheaval and uncertainty is the most valuable job a skilled publicist will ever provide for you.
In a time of unprecedented crisis, when many businesses are closing down, publicists with savvy clients are busier than ever. And that’s as it should be.
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“If firms do not organize their own public relations programs and also perhaps advertise whatever competitive advantages they can offer to clients, the available visual space and the airways will be filled with the images and voices of competitors.”
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It may not be wise to urge your employees to vote for a certain party or a certain candidate – as one of my clients did in a company newsletter years ago. (A certain percentage of employees are bound to vote against the party or candidate just because the boss said the opposite!) It may not be a good idea to advocate for one side or another with regard to highly controversial issues.
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The political environment in our country has been fraught for a long time and seems to be getting more intense daily. My personal feeling about this has always been that if you are in business, it makes no sense to alienate an entire segment of potential customers by showcasing your political beliefs.
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Women thought they had reached some sort of milestone back in 1991, when Anita Hill’s testimony at the Clarence Thomas hearing exposed the pervasive nature of sexual harassment in the workplace. Since then, think of all the money and hours spent in sexual harassment training in all kinds of workplace environments. And yet – despite court rulings and millions awarded to victims – this particular problem never seems to go away, and too many businesses never seem to get the message.
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It is always amazing to discover that even the most highly respected and gifted professionals can forget the principles of Public Relations 101 in the heat of battle. First of all, the management of any airline should know that the worst mistake they can make is to remove passengers who are already seated. If there is an issue, it must be handled at the gate prior to boarding.
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